It's, umm, the stuff marketed as Velveeta? Or also called "American cheese," though perhaps not in England? It's made to be easily melted for things like nachos and grilled cheese sandwiches. It's generally very yellow, highly processed, and does not resemble real cheese very much.
When you have to actually tell people it's food, I figure it's best to avoid eating it. And lets not forget the ever popular imitation cheese. Gads, why would people even buy it??
We never had Cheez Whiz growing up, but I have occasionally eaten it with nachos. I can understand your distaste, though--it really does bear very little resemblance to actual cheese.
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